Julie has over two decades of experience helping organizations to understand consumer needs, innovate and pursue new market opportunities. She has worked with a wide range of organizations including Google, American Express, AARP, Electronic Arts, Univision, Consumer Reports, Georgetown University, and Share our Strength. She founded Social Lens Research, a technology-driven digital insights agency that helps organizations better understand, reach and serve their target audiences. Our approach is lean, iterative and collaborative. Our team leverages deep experience in product strategy, marketing outreach, social media and customer experience to offer actionable high-value recommendations. We design engaging and immersive research experiences to help participants explore and share their own experiences, needs, and preferences. We build target consumer personas to offer actionable recommendations that inform go-to-market messaging, product and customer experiences. Research findings are packaged to help teams easily digest and share key findings with stakeholders.